![]() ![]() Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. No press releases, no TV commercials, no billboards. Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. And then make everyone you work with read it, too. Synopsis: A primer on the future of PR, marketing and advertising - now revised and updated with new case studiesForget everything you thought you knew about marketing and read this book.
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